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Tesco Stores ČR a.s.

Tesco was founded in Great Britain by Jack Cohen, who served with the Royal Air Force during the First World War. After returning from the army in 1919, 21-year-old Jack used his military service reward to buy 30 pounds worth of surplus army food supply and opened a little stall in East London.

The first line of Cohen brand goods placed on the market was Tesco Tea. In 1924, the name that the company later took on as its corporate name emerged. The name Tesco contains the initials of the owner of the firm, Mr. T. E. Stockwell, who supplied the firm with tea, and the first two letters of Jack’s surname – Cohen. Toward the end of ’20s, Jack focused on shops with open display windows instead of stalls and in 1929, the name Tesco first flared above a shop provided with a lock in North London.

Tesco in the Czech and Slovak Republics

Buying the K-mart department stores in 1996

Tesco arrived here in 1996, when the company bought 13 department stores from K-mart company - six in the Czech Republic and 7 in the Slovak Republic.

We opened the first hypermarket in 1998

In 1998, the company started building up new retail units called "Hypermarkets".

Společnost plánuje otevřít do konce roku 2006 celkem 5 až 6 čerpacích stanic a zvýšit tak jejich počet na 11.

3. října 2006 – Tesco oznámilo, že do konce roku otevře dalších 10 nových obchodů, a vytvoří tak 840 nových pracovních míst. Plán rozvoje obchodní sítě Tesco zahrnuje jak klasické hypermarkety s prodejní plochou o velikosti několik tisíců metrů čtverečních, tak malé formáty obchodů, které Tesco začalo rozvíjet v předešlém roce.

TESCO STANDARD - Products in attractive wrapping bearing a coloured Tesco logo offer quality comparable with branded products at a price lower by up to 20%. This line of products is designed for customers who demand economically priced high-quality products.

 

TESCO VALUE - Tesco Value products are designed chiefly for customers who decide on the basis of price. The products comprise the cheapest part of the offered range and are represented across many areas of both food and non-food items.

 

TESCO FASHION:

 

Miss M - Brand of children’s fashion produced for Tesco Stores CR a.s. Products of this brand are quality goods that keep up with the latest fashion trends.

 

 

4 Future - Brand of children’s fashion produced for Tesco Stores CR a.s. Products of this brand are quality goods that keep up with the latest fashion trends.

 

Daniel Moore -Brand for successful men. This brand introduces high-quality, stylish and comfortable clothes. For men ages 25 to 40.

 

Ellen Wesley - Woman who knows what she wants. Clothes for women who want to be smart and always fashionable.

 

James - Be yourself. James brand is aimed toward men over the age of 35. It offers reasonably priced style that is pleasant, practical and elegant.

 

Mirage- Brand that will fascinate you. -MIRAGE brand is designed for women ages 16 to 30 who like new fashion trends and want to be “in”.

 

Photo gallery

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Business data

	2005	2004	2003	2002	2001
Ranking in the country	5	5	5	5	5
Turnover in the country	22,5 mld. Kč	21,0 mld.Kč	19,5 mld.Kč	19 mld.Kč	16,8 mld.Kč
Turnover change	+7,1%	+7,7%	+2,63%	+8,6%	+29,2%
Number of outlets	35	25	22	17	15
Outlets change	+10	+3	+5	+2

List of outlets

Tesco stores